Financial advisers lead the institutional push toward crypto adoption

Financial advisers lead the institutional push toward crypto adoption


In the past, there were plenty of reasons for financial advisers to dismiss Bitcoin (BTC) and other cryptocurrencies as a worthy investment, but all of that is starting to change as more institutions become attuned to the digital asset class. A face-melting rally for Bitcoin between September 2020 and April 2021 amplified the need to push beyond the narrative that digital assets are simply too volatile to include in client portfolios. 

In a keynote address at the 2021 virtual CFC St. Moritz Conference in January, Grayscale CEO Michael Sonnenshein outlined six major themes that could shape the cryptocurrency market in the near future. One of those themes was the potential for greater adoption among financial advisers.

‘Curiosity and demand’

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In a follow-up interview with Cointelegraph, Sonnenshein explained that “curiosity and demand from clients are driving financial adviser interest in crypto.” His conclusion stems from a preliminary survey commissioned by Grayscale showing that “more than half of advisers are receiving questions from

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