At least seven major multinational companies changed their social media logos to rainbows as June began for “Pride Month.” The companies notably failed to update logos on their Middle East and Asian pages, where LGBT people face the most oppression.
It appears that for some corporations, concern for LGBT persons is limited by geographic boundaries, as evidenced by their social media accounts.
Gay conservative British activist Darren Grimes documented five companies that did not change their Middle East logos for Pride: car manufacturers Mercedes-Benz and BMW and technology companies Cisco, Lenovo, and Bethesda:
Woke corporatism be like: profit > virtue signalling principles pic.twitter.com/jVZsssFTGs
— Darren Grimes (@darrengrimes_) June 2, 2021
The same phenomenon also occurred on Facebook:
Journalist Melissa Chen noted companies changed their logo in areas where LGBT people are free to live as they choose, but not places like Russia, where the government censors gay and lesbian