In an attempt to combat Apple’s new App Tracking Transparency privacy feature, Facebook is begging users to continue to allow the Masters of the Universe to track their app usage warning it is the only way to keep services “free of charge.”
MacRumors reports that Facebook and Instagram have begun telling users they must enable tracking in iOS 14.5 if they want to help keep Facebook and Instagram “free of charge.”
Apple recently released its new App Tracking Transparency privacy feature as part of the latest iOS 14.5 update for iPhones and iPads. The new update will now require apps to show users a prompt asking for their consent to track them across other apps and websites.
A large portion of Facebook’s business model relies on selling advertisements across its apps and services. Ad clients can use Facebook’s advertising tools to target specific customers or demographics. However, with the