Facebook Attacks Apple for Tracking Users Less

Facebook Attacks Apple for Tracking Users Less


Apple on Monday updated its iOS software for iPhones and iPads to deliver a slew of new features, but the one most talked about is the new privacy setting, App Tracking Transparency.

Apple reports that “with App Tracking Transparency, apps are now required to get a user’s permission to track or access their device’s advertising identifier.”

With this update, apps can no longer share data with data brokers or track data across apps and websites owned by other companies for advertising unless the user allows it.

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Apple’s new Tracking Transparency feature (Apple news release)

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Last December, Facebook fired a shot across Apple’s bow by running a full-page ad entitled “Apple vs. the free internet” in

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