In a world filled with sheep, the ones that refuse to be herded usually come out on top.
Dana White, the founder and president of the UFC, is no sheep.
Ever since he quit his job as a bellman at the Boston Harbor hotel at the age of 18, he’s carved his own path. Now, he’s grown the UFC from a fringe martial arts league to a global enterprise with one of the largest cult followings in the world of sports.
That massive success hasn’t come from playing it safe. From embracing the violence of the sport, to allowing his athletes to be themselves, the UFC has bucked the trend set by other professional sports leagues intent on playing the PR game.
White has no reason to change his strategy now.
UFC 261 will take place in