Elon's Latest X/Twitter Plan: Let Woke Companies 'Curate' Ads on Specific Accounts

Elon’s Latest X/Twitter Plan: Let Woke Companies ‘Curate’ Ads on Specific Accounts


X/Twitter is introducing a new ad targeting feature allowing brands to promote their ads alongside specific creators’ content, aiming to lure back advertisers after recent controversies. In practice, the feature will allow woke corporates to curate ads to specific users, for example mandating that their brand must not appear alongside tweets from conservatives like Catturd or Libs of TikTok.

TechCrunch reports that Twitter is rolling out a new ad targeting option that will allow brands to have their ads appear alongside content from specific creators on the platform.

The company announced on Monday that, “Starting this month, advertisers on Twitter can run ads against a curated list of premium content creators via Creator Targeting.” This gives brands more control in Twitter’s self-serve Ads Manager

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