Initial ratings show the woke NFL saw a nearly 30 percent decrease in viewership during the first prime-time Sunday game of the season on NBC.
The Dallas Cowboys lost 20-17 to the Los Angeles Rams in a “Sunday Night Football” game that was marketed as a must-see.
The eyes of the world will be on the Cowboys and Rams in this year’s first Sunday Night showdown. Who’s your pick?
[ NBC Sports | @lowes ]
— Sunday Night Football (@SNFonNBC) September 11, 2020
Despite having “America’s Team” facing off against a team from the country’s second-largest TV market in what turned out to be a nail-biter, the NFL game was a ratings disappointment, Deadline Hollywood reported Monday.
The game earned an initial 4.7 among the key advertiser demographic of ages 18-49 and attracted a total of 14.81 million viewers based on early Nielsen