A funny thing happened on the way to the cineplex’s demise.
For months, already declining theater revenues were struck a near-fatal blow by the Delta variant resurgence. As studios and theaters wrestled over what movie-viewing would look like in a post-pandemic world, it seemed inevitable that streamers would triumph. To the degree that films would still have theatrical runs, it would be largely out of a sense of obligatory nostalgia — bonus bucks on top of the real money, which is using premium content to draw audiences to platforms where the piece of entertainment they’re watching is never just about itself, but also about its interconnectedness to a cornucopia of cinematic worlds.
This Easter egg ties into that bit of dialogue from an earlier movie that references