Dollar Tree will increase its nationwide price point to $1.25.
The company said in its most recent earnings report that the move marks its first price hike in decades:
For 35 years, Dollar Tree has managed through inflationary periods to maintain the everything-for-one-dollar philosophy that distinguished Dollar Tree and made it one of the most successful retail concepts for three decades. However, as detailed in its September announcement, the Company believes this is the appropriate time to shift away from the constraints of the $1.00 price point in order to continue offering extreme value to customers. This decision is permanent and is not a reaction to short-term or transitory market conditions.
The $1.25 price point, which will apply to a majority of Dollar Tree’s assortment, will enhance the