This week the Italian luxury fashion house founded in 1985 in Legnano by Italian designers Domenico Dolce and Stefano Gabbana has announced the firm is launching a non-fungible token (NFT) collection. Dolce & Gabbana also known as D&G will reveal the first-ever Alta Moda NFT collection called “DGGenesi.”
D&G to Reveal Alta Moda-Inspired NFT Collection
Well known name brands have invaded the crypto space in order to join the non-fungible token (NFT) revolution. Brands like Topps, Warner Bros., UFC, DeLorean Motor Company, Playboy, MLB, TIME, and USA Today have all entered this new industry.
On July 14, the popular fashion brand and Italian luxury fashion house Dolce & Gabbana explained that it too was joining the NFT craze. D&G has a crafted a large assortment of products like clothes and perfume, but this will be the firm’s first NFT product.
“Dolce & Gabbana proudly reveals DGGenesi,” D&G tweeted. “The first ever Alta Moda NFT exclusive collection in partnership with