The woke revisions to Disney’s Jungle Cruise ride are a “necessary” measure to address the attraction’s “inappropriate” content, a company executive said. She added the changes are part of the Walt Disney Co.’s effort to contribute to the “healing journey” of America following the death of George Floyd.
Disney executive Carmen Smith — who heads “inclusion strategies” for Disney Imagineering — spoke to the Los Angeles Times about the refurbished Jungle Cruise, which recently re-opened in Disneyland in Anaheim. Similar changes are set to roll out at Disney World in Orlando.
“When we look at something and realize the content is inappropriate, and may perpetuate a misconception or a stereotype, our intention is to take a look at it critically, and figure out a way to enhance it, to make the necessary changes so it is relevant,” she told the newspaper.