Be realistic with growth goals, embrace opportunities to change and listen to those willing to embrace trying these new products to maximize growth.
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Product-market fit (PMF) refers to discovering how a product satisfies demand in the market. This can range from diverse to very niche use cases. Discovering how early adopters can utilize an emerging product is essential to discovering growth opportunities. Sometimes fit is not found, but that’s okay as you can then gauge other opportunities to scale, or pivot audiences entirely.
There is no one right answer when discovering PMF, but rather strategic inferences that you can test daily. With cryptocurrency, this whole process is incredibly unique and often faces scrutiny. Furthermore, it is not
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