Diddy Demands Corporations 'Reinvest an Equitable Percentage' in Black Communities: 'If You Love Us, Pay Us'

Diddy Demands Corporations 'Reinvest an Equitable Percentage' in Black Communities: 'If You Love Us, Pay Us'


Rapper Sean “Diddy” Combs is demanding woke corporations step up and reinvest an “equitable percentage” into black communities, blasting “Corporate America” for manipulating the black community into “believing that incremental progress is acceptable action.”

In an April 8 op-ed, the “I’ll Be Missing You” artist sharply criticized big business– specifically companies such as General Motors (GM) —  for what he described as exploiting black culture, undermining its power, and excluding black entrepreneurs.

We’re done letting corporations manipulate our culture into believing incremental progress is acceptable action.

IF YOU LOVE US, PAY US.

Here’s my letter to corporate America.https://t.co/zm0zNtaX7p

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— Diddy (@Diddy) April 8, 2021

GM, he said, listed his network, REVOLT, as “an example of the black-owned media it supports.” While he recognized that it does, in fact, receive advertising revenue from the corporation, Diddy said it is flawed to point to the relationship as

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