Democrats are revamping their social media strategy and testing new messaging to counter President Donald Trump‘s second-term agenda and his dominance in the news cycle.
Out of power throughout Washington, Democrats are hiring new teams, consulting with influencers, and conducting training to try to find more creative ways to break through.
The Democratic National Committee, whose social media strategy was giving fodder to Republicans for “out of touch” messaging, marked the new change on March 12.
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The party updated its social media profile picture to the donkey logo and started to tighten up its messaging.
Democratic National Committee Digital Content and Creative Director Paulina Mangubat noted on X this week the change in response to a post noting the difference in the social approach.
“You’re right that
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