While Democrats have long commanded legacy media attention, Republicans have made up ground with content creation to broadcast their own messages to growing online audiences.
President Donald Trump has always had a love-hate relationship with legacy news outlets, but his 2024 presidential campaign saw him embracing social media to boost his message and reach new audiences.
Trump recorded several lengthy interviews with male influencers, including podcaster Joe Rogan, comedian Theo Von, and wrestler Logan Paul, as he sought to win a second term in the White House. The strategy helped Trump appeal to young men ahead of the November election, where he ultimately defeated former Vice President Kamala Harris.
Both Democrats and Republicans have experimented with utilizing social media platforms in their campaigning, but even Democrats acknowledge that Republicans are
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