DCCC dropping $30M to reach nonwhite voters as red wave builds

DCCC dropping $30M to reach nonwhite voters as red wave builds

The Democratic Congressional Campaign Committee is launching a multifaceted voter turnout and communications effort to defend the party’s embattled House majority, investing $30 million to mobilize nonwhite voters.

Polling suggests a red wave that could sweep Democrats from power in Congress is in the offing for the midterm elections. The DCCC is responding with the “Building our Base Project,” a program that aims to motivate nonwhite constituencies to vote for Democratic incumbents and challenger candidates via microtargeting and community organizing that is backed by sophisticated data-gathering and specialized messaging.

“Democrats know that defending our House majority will depend on our ability to build a diverse coalition of support and these early, meaningful investments will ensure that we are taking no community for granted

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