Data: Trump Surged Hispanic Support Mostly with First-Time Swing Voters

Data: Trump Surged Hispanic Support Mostly with First-Time Swing Voters


Former President Trump surged support among Hispanic communities in the 2020 presidential election, mostly thanks to first-time voters and those who are increasingly nonpartisan toward Republicans and Democrats.

The Equis Research analysis, published in Axios, looked at how, what, and why Hispanic support swayed in Trump’s favor in the last election. Most vital to Republicans looking to duplicate the trend in future elections, the research reveals that Trump’s support among Hispanics is mostly from first-time voters and those who are swing voters and thus not locked-in Republicans.

“The shifts appear to be among those with the lowest partisan formation. We know enough to say these look like true swing voters,” the research states:

Neither party should assume that a Hispanic voter who cast a ballot for Trump in 2020 is locked in as a Republican going forward. Nor can we assume this shift was exclusive to Trump and will revert back on

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