Damage Control: BTS Walks Back K-Pop Industry Complaints After Rant Costs Record Label $1.7 Billion

Damage Control: BTS Walks Back K-Pop Industry Complaints After Rant Costs Record Label $1.7 Billion


Korean pop sensations BTS adamantly rejected reports the band is breaking up on Thursday – reports fueled by the bandmates themselves confessing they felt like “machines” and “exhausted” and expressing a desire to engage in solo work – after their initial comments cost their record label nearly $2 billion in stock value in one day.

BTS is an international sensation and history’s most successful Korean music act. Their label, Hybe, generated nearly 90 percent of its profits from BTS alone in 2020, according to South Korea’s JoongAng Ilbo, and that number has likely grown since BTS made its English-language debut in the second half of that year. The band has also found itself involved in politics, from outraging the Chinese government by praising the U.S. military

Continue reading


 

Join the conversation!

Please share your thoughts about this article below. We value your opinions, and would love to see you add to the discussion!

Thanks for sharing!
Send this to a friend