Cracker Barrel’s stock sinks after controversial ‘woke rebrand’

Cracker Barrel Old Country Store made headlines this week after it unveiled a drastic rebrand, though not for positive reasons.

The 55-year-old chain replaced its iconic logo, which featured a man leaning against a barrel, with a more generic design that includes only the company’s name.

‘”Rebrand” all of that to something more modern, something more inclusive, and something that erases those feelings, and you’re “rebranding” the SOLE reason why anyone goes there to begin with.’

The logo change comes after Cracker Barrel started changing its restaurant interiors last year. The updated look replaces the classic country style with a more modern design.

The update went viral online for all the wrong reasons, with many accusing the restaurant of going “woke.”

“In college, I worked at @CrackerBarrel in Tallahassee. I

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