Cracker Barrel Issues Damage Control Statement After Logo Change Backlash, Doubles Down After Losing $100 Million

Cracker Barrel Issues Damage Control Statement After Logo Change Backlash, Doubles Down After Losing $100 Million


Restaurant chain Cracker Barrel is trying to calm the waters after a logo change triggered a wave of antipathy at the chain.

The switch, which eliminated a man wearing overalls from the logo, along with the wooden barrel he leaned on, was announced by conservative influencer Robby Starbuck as a change from  “old American nostalgia” to something “cold, dead, lifeless and modern,” according to Fox News.

He said the chain was “infested with left-wing activists who are more interested in safe spaces, pronouns and virtue signaling than they are in their customers.”

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The wave of outrage led to the chain’s stock losing almost $100 million in market value Thursday, according to CBS.

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