Cracker Barrel ditches Americana as customers call for boycott over iconic brand change

Cracker Barrel could be headed for the Bud Light treatment after the brand unveiled changes that have Americans fuming.

The bad news for the company was delivered by around 500,000 posts made about the brand on X alone, with many calling for a boycott.

One call to avoid the brand had over 410,000 views and pointed out one specific change that has consumers outraged.

‘I think what’s important is that we are listening to our guests. We’re doing this all for them.’

Customers quickly noticed a change to the iconic logo, which removed the country man sitting on a chair next to a barrel. In fact, the barrel was also removed, and so was the text “Old Country Store,” leaving just black and yellow “Cracker Barrel” text.

The Cracker Barrel

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