Cracker Barrel admits it ‘could’ve done a better job’ with rebrand

Cracker Barrel responded to the backlash of its rebrand and offered its customers a concession to keep part of the old logo.

“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel. We’re truly grateful for your heartfelt voices. You’ve also shown us that we could’ve done a better job sharing who we are and who we’ll always be,” Cracker Barrel said in a statement Monday.

“We know we won’t always get everything right the first time, but we’ll keep testing, learning, and listening to our guests and employees,” it said. 

This comes after the restaurant opted to rebrand its logo to read “Cracker Barrel” only and removed its tagline, “Old Country Store.” 

“At the end of the day,

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