Consumers’ Research, an educational nonprofit dedicated to consumer information, launched an initiative targeting Coca-Cola for its “woke” hypocrisy as part of their larger ongoing seven-figure campaign.
The nonprofit calls the effort ‘Woka-Cola,’ which highlights the company’s use of forced labor in China, their contributions to the obesity crisis, and other health concerns related to their product.
The digital ad is set to air both nationally and in Atlanta in addition to mobile billboards that are attached to trucks set to drive around Coca-Cola’s headquarters, its museum, and the Georgia State Capitol over the next 28 days. They also launched the website AlwaysWokaCola.com.
“Today, we are launching AlwaysWokaCola.com and the accompanying ads as a satirical reminder to Coke to focus on their consumers, not woke politicians. The company has taken its eye off the well-being of the customer,” Executive Director of Consumers’ Research Will Hild said in a statement. He explained:
[Coca-Cola’s] products continue