Crypto exchange Coinbase has launched a new initiative with its “Base App,” aiming to broaden access to the crypto economy. Unveiled on Wednesday, this application replaces the Coinbase Wallet and is designed to merge various functionalities, including wallet, trading, payments, messaging, and social media.
Built on Coinbase’s proprietary blockchain network, Base, which operates on the Ethereum (ETH) blockchain, the app reportedly seeks to attract a wider audience beyond traditional cryptocurrency enthusiasts.
Base App Launch
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According to CNBC, the Base App represents an opportunity to reach consumers who may not be primarily interested in buying or trading cryptocurrencies—a critical pivot given the company’s past over-reliance on trading revenues.
To support the launch of the Base App, Coinbase introduced two significant features: Base Account, an identity verification
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