There’s an art to aging gracefully, especially for the rich and famous.
We expect stars to stay forever young, while the artists themselves fight to maintain that image by any means necessary. Staying young isn’t always about appearances, though. Celebrities struggle to maintain their brands over time, even as the culture shifts under their feet. It’s what led Madonna to don an outlandish outfit over the weekend at the annual VMAs telecast.
The Material Girl, now 63, rocked a black leather bodysuit that left little to the imagination. The reaction on social media proved mixed, with many suggesting her days of barely-there wear should be behind her.
No pun intended.
The real message is clear. Once upon a time, Madonna shocked us on a regular basis to gin up publicity, separate herself from her pop peers and, well, burnish her brand.
She was beautiful and fit, and while she remains fit to this day the image of a 60-something legend playing the sexuality card seems …