Clear messaging, closed border: Homeland Security’s campaign is working

The Trump administration can claim many historic victories but none greater than securing the southern border. This wasn’t just the fulfillment of Trump’s signature campaign promise — it was a demonstration that “law and order” means nothing without real enforcement.

Homeland Security Secretary Kristi Noem has become the face of that message. She appears in a series of high-profile ad campaigns — aired nationwide and internationally — warning illegal immigrants to self-deport or face permanent removal. The ads sparked predictable outrage, but the message remains clear: The days of catch-and-release are over.

After four long and chaotic years, this country is once again speaking up for our sovereignty, our citizens, and our way of life.

But the ads aren’t brazen — they’re brilliant.

Democrats have slammed the ads as

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