The centrist Republican Main Street Partnership plans to invest $25 million in swing House districts in 2022 to help the GOP recapture Congress and halt the advance of conservative provocateurs loyal to former President Donald Trump.
Believing the former is impossible without the latter, the group is focused on electing pragmatic, fiscal conservatives in suburban strongholds that shifted blue under Trump, with an emphasis on wooing female voters. The partnership will spend against Democratic incumbents but also play in Republican primaries in open seats, using proprietary polling and focus group data to dictate strategy, messaging, and which districts are targeted.
Sarah Chamberlain, leader of the Republican Main Street Partnership, argued Republicans win elections that are contrasts in policy, pointing to the dozen House seats the GOP flipped in 2020. Even Trump’s agenda, she said, was generally popular. What causes the party trouble, what cost Trump the White House and Republicans the Senate, is the former president’s polarizing