Caitlin Clark Effect: WNBA Ratings, Attendance Surge in First Month

Caitlin Clark Effect: WNBA Ratings, Attendance Surge in First Month


The presence of rookie star Caitlin Clark has made such an impression on the WNBA that its ratings and attendance were boosted to record numbers in the first month of the new season.

“Roughly 400,000 fans attended games across the WNBA during May, making the largest attendance in 26 years for the opening month of a season, and the league boasted that more than half of all WNBA games had been sellouts, which was a 156% increase from the prior year,” reported the New York Post.

Across the country, WNBA arenas have reported filling up to 94% capacity, with WNBA games averaging 1.32 million viewers across the big networks ABC, ESPN, ESPN2, and CBS. Just last year, the WNBA averaged 462,000 viewers.

Caitlin

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