Burger King attempted to troll Chick-fil-A in a publicity stunt aimed at collecting donations for a left-wing, LGBT activist organization.
Burger King recently launched its “Ch’King” sandwich as part of the national chicken sandwich “war.” In a June 3 tweet, Burger King announced that it would donate 40 cents to the Human Rights Campaign for every chicken sandwich sold during “Pride Month.”
The fast food chain appeared to take aim at Chick-fil-A as it promised to donate “even on Sundays.” Burger King said it will donate up to $250,000 or 625,000 sandwiches.
“The #ChKing says LGBTQ+ rights! During #pride month (even on Sundays) your chicken sandwich cravings can do good! We are making a donation to [The Human Rights Campaign] for every Ch’King sold.”
the #ChKing says LGBTQ+ rights!
— Burger King (@BurgerKing) June 4, 2021
On June 1, online