Anheuser-Busch will launch camouflage and motorcycle-themed beer can redesigns for Bud Light and Budweiser as the multinational conglomerate reels from its recent partnership with self-identified transgender social media influencer Dylan Mulvaney.
One unnamed executive from the company informed the New York Post on Tuesday that the firm will produce a camouflage Bud Light can as part of an initiative that offers educational scholarships to family members of fallen American military service members and first responders. “It’s an aluminum bottle,” the source told the outlet. “I believe it is the only package that will be transitioning, but I am not 100% certain on that.”
Budweiser, another brand owned by Anheuser-Busch, shared two images on Tuesday and Wednesday of a limited edition beer can featuring patterns inspired by motorcycle
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