Breitling Goes Live With Ethereum-Based System to Put All New Watches on the Blockchain

Breitling Goes Live With Ethereum-Based System to Put All New Watches on the Blockchain


The actual Breitling watch given to James Bond in the 1965 film “Thunderball” (it had a built-in Geiger counter) apparently wound up being sold at a car boot sale for £25 ($33). The collector’s piece was later auctioned at Christie’s for a cool $160,000.

Such mysterious circumstances could never befall a Breitling watch from today, however, thanks to the long, immutable reach of the blockchain.

Announced Tuesday, Breitling is the first luxury watchmaker to offer an Ethereum-based digital passport for all its new timepieces. The provenance-tracking effort was first debuted for one specific model earlier this year.

Expensive watches have always come with physical (and now electronic) certificates of authenticity and international warranty, but there needs to be a standardized way to transparently track the service history and any repairs to the watch, according to Breitling’s chief digital and technology officer, Antonio Carriero. 

This requirement, Carriero said, is especially being driven

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