Brand Pulls Ad Featuring Muslim Man And Hindu Wife After Complaints Of ‘Love Jihad’

Brand Pulls Ad Featuring Muslim Man And Hindu Wife After Complaints Of ‘Love Jihad’


A popular Indian jewelry brand’s television ad featuring a Muslim man and his Hindu wife was withdrawn from TV after Hindu nationalists claimed the ad promoted “love jihad,” the Associated Press reported Thursday.

The jewelry brand Tanishq is part of the Tata group, one of the largest conglomerates in India. Within days of airing the 45-second ad, it drew condemnation from Hindu nationalists for promoting “love jihad,” a conspiracy theory that Muslim men court Hindu women and marry them as as part of a strategy to convert them to Islam, according to the AP.

Tanishq has officially withdrawn their ad after being trolled viciously. Here’s why this is a very sad state of affairs, and context from other such ads that were trolled (and some, withdrawn) https://t.co/Nb0cSiTPHX pic.twitter.com/sn3IMBqdmC

— Karthik (@beastoftraal) October 13, 2020

Trending: Costco pulling products allegedly made with forced monkey labor

People on Twitter called for a boycott of the brand for promoting the inter-faith couple, leading to the brand disabling its comments and like/dislike feature on YouTube, according to New Indian Express

The online backlash may have also spilled over into real life, according to Scroll. A group of men allegedly barged into a showroom at one of the brand’s jewelry

Continue reading

You Might Like

Do NOT follow this link or you will be banned from the site!
Send this to a friend