A popular Indian jewelry brand’s television ad featuring a Muslim man and his Hindu wife was withdrawn from TV after Hindu nationalists claimed the ad promoted “love jihad,” the Associated Press reported Thursday.
The jewelry brand Tanishq is part of the Tata group, one of the largest conglomerates in India. Within days of airing the 45-second ad, it drew condemnation from Hindu nationalists for promoting “love jihad,” a conspiracy theory that Muslim men court Hindu women and marry them as as part of a strategy to convert them to Islam, according to the AP.
Tanishq has officially withdrawn their ad after being trolled viciously. Here’s why this is a very sad state of affairs, and context from other such ads that were trolled (and some, withdrawn) https://t.co/Nb0cSiTPHX pic.twitter.com/sn3IMBqdmC
— Karthik (@beastoftraal) October 13, 2020
People on Twitter called for a boycott of the brand for promoting the inter-faith couple, leading to the brand disabling its comments and like/dislike feature on YouTube, according to New Indian Express.
The online backlash may have also spilled over into real life, according to Scroll. A group of men allegedly barged into a showroom at one of the brand’s jewelry