Boson Protocol is a decentralized commerce protocol that seeks to enable the sale of physical goods, services and experiences in the Metaverse as nonfungible tokens (NFTs), and hopes to provide an infrastructure layer for exchanging assets of non-monetary value. For example, an NFT of a pair of sneakers bought using the Boson Protocol in the Metaverse would then be redeemable for that physical pair of sneakers in the real world, and vice versa.
Ahead of the launch of its first Metaverse commerce experience in Decentraland, called Boson Portal, Cointelegraph spoke with Justin Banon, co-founder of Boson Protocol, to learn more about the company’s long-term vision and its commerce model:
“Now it’s normal for humans to have a digital shadow, such as a Linkedin or Twitter profile. And