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Turkish ride‑hailing firm Marti announced that it would put 20% of its idle cash into crypto assets. According to the company, Bitcoin will be the first test coin. Soon after, Marti plans to boost that share to 50%.
The move comes as Turkey wrestles with annual inflation rates near 40–50%, which erode the value of lira‑based cash. Marti’s CEO, Oguz Oktem, said that keeping part of its reserves in crypto can help protect against fiat currency risks.
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The company stressed that its day‑to‑day operations won’t be disrupted and that only surplus funds will back this new strategy.
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