A beauty and makeup influencer settled a million-dollar lawsuit with a U.K. fitness brand after she says it canceled a contract over a pro-Israel message.
Alix Earle has over 7 million followers on TikTok and hosts a podcast, but it was a post she made in support of Israel that cost her valuable advertiser money, according to the lawsuit.
‘Why do you have a Zionist in your ad, answer quickly,’ read one response with hundreds of likes.
Earle says that Gymshark had agreed to pay her $1 million for marketing that included three posts on her TikTok account as well as four posts on her Instagram account. That agreement was canceled after Earle posted a message in support of Israel after the heinous attacks on Oct.
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