Balenciaga Apologizes For Advertisement Showcasing Minors Holding BDSM Teddy Bear Purses

Balenciaga Apologizes For Advertisement Showcasing Minors Holding BDSM Teddy Bear Purses


French fashion brand Balenciaga apologized Tuesday after facing backlash over a recent advertisement that showed young children holding teddy bear purses dressed in bondage attire.

The brand, which celebrities like Kim Kardashian often wear, displayed images on its website earlier this week as part of its “Toy Stories” campaign. The images showed child models posing with the brand’s teddy bear handbags, with the bears dressed in BDSM gear from its Paris Fashion Week Spring/Summer 2023 collection.

“We sincerely apologize for any offense our holiday campaign may have caused,” the company wrote in its Instagram story. “Our plush bear bags should not have been featured with children in this campaign. We have immediately removed the campaign from all platforms.”

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Balenciaga debuted the handbag line last October at the runway

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