No one is watching awards shows like they used to.
In mid-January, the Golden Globes only managed to draw 6.3 million television viewers, representing the lowest numbers in several years and a 26% decrease in audience compared to 2021. That particular awards show has been plagued by controversy for years as critics accused the Hollywood Foreign Press Association of being racist.
But no one watched the ceremony even after they spent a full year fine-tuning diversity initiatives.
The Globes are not the only awards show suffering from a chronic lack of viewers. In September, the 74th Annual Emmy Awards attracted a mere 5.9 million eyes, a huge 25% drop from the previous year’s show. The event, touted as “television’s biggest night,” fell short of expectations in 2022.