This Australia versus America showdown could get ugg-ly.
An Aussie mom-and-pop shoe business has drafted one of former President Bill Clinton’s highest-ranking administration officials to fight for ugg boots, the famously unstylish sheepskin footwear — and even the Australian government has joined the battle.
Australian shoemaker Eddie Oygur’s small suburban company, Australian Leather, has retained high-powered lawyer and former US Solicitor General Seth Waxman to convince the Supreme Court that US footwear giant Deckers cannot trademark the word “Ugg.”
The Supreme Court bid argues that “Ugg” is a generic Australian term that should be protected against trademark in the same way companies cannot trademark French “champagne” or Greek “feta.”
The fleece-lined boots were first made popular Down Under by surfers in the 1960s but Deckers has trademarked the term in 130 countries, preventing Australian manufacturers from being able to cash in on the “Ugg” cachet overseas.
The California-based company bought a pair of the boots from Oygur’s