Argentina’s top pro-soccer league is getting a rebrand after it secured a new sponsorship deal with Chiliz, the creators of fan tokens and the Socios.com blockchain rewards app.
According to a July 15 announcement from Socios, the partnership with the Argentina Football Association (AFA) will see the Primera Division renamed as the Torneo Socios.com for the 2021/2022 season, with Torneo meaning “tournament” Spanish.
A league of our own.
— Socios.com (@socios) July 15, 2021
Torneo Socios.com was founded in 1891 and was the first professional league formed outside of the United Kingdom. The partnership is a significant move from both parties, as a crypto company has been chosen as the first commercial name used to rebrand the league.
“We are very happy to kick off this journey with Socios.com. It is a very important agreement, since it’s the first time the Argentinian league