Beyond the products that it sells, Apple has curated a certain Californian ambience: clean, controlled, and intuitive. For two decades, to hold an iPhone was to hold the prevailing narrative, a polished glass and aluminum talisman that felt like the future. Now, in the era of generative AI, that carefully crafted image has begun to fray. The decline of a giant comes as a quiet, gathering irrelevance, a sense that the story is being written somewhere else.
The new story is one of chaotic, emergent intelligence, of conversations with digital ghosts. It is the story of ChatGPT, of Google Gemini, of AI agents that can write code, book vacations, and provide customer support. This is a software and cloud revolution, a paradigm built on the messy,
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