In a recent interview, Apple CEO Tim Cook discussed the upcoming iOS 14.5 privacy update that will provide users with greater transparency over which apps are tracking them, calling privacy the “top issue of the 21st century.”
In a recent interview with The New York Times’ Kara Swisher, on her podcast “Sway,” Apple CEO Tim Cook discussed a number of topics including privacy, war with Facebook, and the company’s legal battles with Fortnite maker Epic Games.
Cook discussed the upcoming iOS 14.5 security update that will include a new feature called ATT, or App Tracking Transparency, that will give users greater insight into what apps are tracking them. The feature has caused a feud between Apple and Facebook who argue that the feature will have a negative impact on small businesses that rely on personalized ads.
Cook called Facebook’s viewpoint “flimsy” and noted that using tracking, companies such as Facebook can put “together an