Animoca Brands unveils plans for K-pop NFT metaverse

Animoca Brands unveils plans for K-pop NFT metaverse


Nonfungible tokens (NFTs) continue to disrupt the mainstream entertainment industries, with NFT gaming firm Animoca Brands partnering with Korean record label, talent agency and music production company, Cube Entertainment, to build a “K-pop music metaverse.”

Announced on Nov. 15, the partnership will see Animoca and Cube work together to create multimedia NFTs celebrating popular actors and K-pop musicians on Cube’s roster. The NFTs will feature images such as artist portraits and album art, and also include digital sound sources such as full-length albums.

Yat Siu, the chief executive of Animoca Brands, stated that he cannot wait to begin working with Cube to “make the open metaverse a reality.” Animoca described the partnership as enabling “true digital property rights and other blockchain benefits” for both the artists on Cube’s

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