According to analysts, Apple’s search engine deal with fellow tech giant Google is expected to be a primary source of service revenue growth for the company.
MacRumors reports that Morgan Stanley analyst Katy Huberty raised her services-related revenue forecast for Apple through the 2022 fiscal year, largely driven by the company’s search engine deal with Google.
Breitbart News reported in October of 2020 that the Department of Justice filed an antitrust lawsuit against Google. 11 states also joined the DOJ action against the internet giant. The lawsuit claimed that the company engaged in anticompetitive practices in order to preserve monopolies in the search and advertising components that make up huge sections of the tech firm’s main business.
The New York Times later outlined one deal between Apple and Google that was reportedly an area of focus in the case. The deal cemented Google as the primary search engine on Apple’s devices, funneling massive amounts of