‘An Overt Act Of Marketing’: Leading Bank Increases Quota For Women In Senior Roles

Santander Bank Executive Chair Ana Botin discussed the company’s decision to prioritize moving more women into senior leadership positions.

The retail banking company, which is based in Boston and owned by the Santander Group in Spain, recently committed to ensuring that one-third of leadership roles would be occupied by female employees. “We’re making a huge effort but we have to do it the right way,” Botin said in an interview with CNBC published Wednesday. “But we also have to accelerate and so we’re putting in place plans to actually make that happen faster.”

Among the plans include rotating female employees through roles “which tend to be occupied by men” such that the women are more likely to rise in the company. “Basically having some kind of rule

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