An Internet Free of Ad Cookies Is Now Closer Than Ever

An Internet Free of Ad Cookies Is Now Closer Than Ever


Fractal Protocol offers a better experience for users and a fairer market for content creators

When you visit a website you will these days have to give consent for cookies, which are used to identify users as a returning visitor, analysing their use of any specific website, giving them access to third-party services and building a profile of their particular interests in order to show them relevant adverts on other websites.

Cookies cannot be processed if the user doesn’t consent for them and users can withdraw their consent and cancel the processing of cookies by removing them from their device, but most popular web browsers are set to allow the storage of cookies. Whilst the cookies by themselves can’t research user information, they do store personal information that is input into websites’ order forms, registration pages, payment pages and more.

The good, the bad, and the invasive

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Having played a role in our browsing experiences for over 25 years,

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