After Tractor Supply victory, a normalcy advocate is taking John Deere to task over its woke capture

After Tractor Supply victory, a normalcy advocate is taking John Deere to task over its woke capture


The Tennessee-based retail chain Tractor Supply Co., established in 1938, fell captive to DEI and other systems ostensibly crafted to maximize corporate compliance with leftist ideology.

As Carmel Richardson recently noted in Compact magazine, the company not only required its employees to undergo compulsory “LGBTQIA+ training” but funded sex-change mutilations through its health plan and sponsored so-called “family-friendly” transvestite performances.

Having undoubtedly gleaned insights into corporations’ low tolerance for consumer backlash from the Bud Light saga, conservative filmmaker Robby Starbuck and others campaigned to test Tractor Supply’s commitment to race-obsessive policies, gender ideology, and an altogether alienating radical worldview.

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Realizing that such commitments were unpopular with its customer base, Tractor Supply quickly abandoned its woke posturing, announcing on June 27 that it had

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