It’s impossible to overstate the cultural significance of sports.
Spectating at competitive sports can bring together total strangers, and games of little consequence to their respective leagues, divisions and conferences can mean the world to individual fans and fanbases.
We need sports, and athletes, coaches and league administrators, in return, need us.
It’s a mutually beneficial relationship that is better left undisturbed.
Fans fund sports leagues by buying merchandise and tickets and by tuning in on TV, thus funding the leagues by convincing advertisers that their commercials are a good investment in the league’s product.
That being said, running a sports league is a business, and alienating at least half of your potential customers in any business is a recipe for a disaster.
The NBA has found this out the hard way since late July, when the league resumed in the