Attempt to reach out to young voters by UK’s ruling Labour Party spectacularly backfires after attempt to latch onto TikTok trend sees lyrics about sex with “young girls” posted just as the government tries to persuade an angry public it’s definitely taking child sexual exploitation by ‘grooming gangs’ seriously.
While figures like Nigel Farage have shown a strong social media game can translate into real-world support among younger voters, the governing UK Labour Party have learnt to their cost the dangers of engaging with content trends they don’t fully understand. Posting what is known as ‘A.I. slop’ — low-effort artificial intelligence-generated video for engagement — the video was meant to show “This Labour Government’s plan to change Britain for the better”.
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