When I was but a fledgling general assignment reporter in west-central Wisconsin 30-odd years ago, I left college with the belief that it was critical to share opposing views in my stories. Of course, I worked in radio—face made for radio, voice made for print!—which made equal time a challenging goal to achieve, especially when sharing a complex topic.
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On the FM side of the dial, I had 15 seconds; on the AM side, 30 to 60 seconds, while our news director made us write three versions so they always sounded different.
I took pride in my results, particularly when the topic was hot, such as when plans for the Highway 53 bypass around Eau Claire were announced. I
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