Eleven years ago today, LeBron James shocked the world, and changed the state of the NBA forever.
On July 8, 2010, James announced he would be leaving the Cleveland Cavaliers and “taking his talents to South Beach” to join Dwyane Wade and Chris Bosh with the Miami Heat.
11 YEARS AGO TODAY
LeBron James made “The Decision” to take his talents to South Beach!
— Ballislife.com (@Ballislife) July 8, 2021
“The Decision” was a public spectacle, dragging on for close to an hour before James finally informed Jim Gray of his intention to join “The Heatles.” It was an immediate PR disaster for James and his camp as many felt the public decision to be unnecessarily cruel to Cavaliers fans.
It set the stage for Miami becoming the ultimate villains in professional basketball, with fans burning James’ jersey in Cleveland, and the Heat being mercilessly booed in every arena in the country.
Cavaliers owner Dan Gilbert penned an angry letter to fans, calling James’ decision